Donglee Han.
CEO, The Blurb Media
With broad experience across creative direction, marketing operations, and brand experiences, Donglee brings cultural insight, structured execution, and sharp market positioning to create human-centered growth in tech-driven environments.
Grounded in the humanities through her study of art history and a strong background in arts education, she quickly recognized emerging trends and made an early shift into IP, AI, and crypto. Today, she leads cross-cultural growth and global community strategy in the Web3 and emerging tech space, overseeing brand, content, and expansion across Korea and the U.S.
Notable Work
Board Member, Korean Startups & Entrepreneurs (KSE): Network for Korean founders on global expansion.
Core Contributor, Asia Stablecoin Alliance (ASA), Accelerating the Asian Stablecoin narrative through cross-sector alliance building and flagship events like the Asia Stablecoin Conference.
Sakazuki by Suntory – Ambassador & Partner: Leading global partnerships and events, including Web3 programming for the Osaka World Expo via Rize3x.
Pudgy Penguins – Global Experience Partner: Produced events across the U.S., Korea, and UAE; managed partner activations with MetaMask, Ledger, Uniswap, and zkSync.
Crypto.com – Exclusive Partnership: Co-launched campaigns with Korean creators and Incheon, bridging global and local markets.
Samsung 837X – NFT NYC Collaboration: Directed creative strategy for Samsung’s flagship Web3 activation in NYC.
MapleStory Universe (Nexon) – Socials Partner: Led Web3-aligned social media strategy and content for global rollout.
Rug Radio Korea Launch: Founded Korea chapter for Rug Radio, a decentralized media brand with high-profile political and crypto interviews.
Decrypt Media – Sales Ops Director: Built CRM and RevOps from the ground up; scaled monetization strategy for one of crypto’s leading publications.
NiftyKit – Head of Partnerships: Drove brand collaborations with Gucci, NBCUniversal, Base; company later acquired by Murakami Takashi’s Kaikaikiki.
Korean NFT – Founder: Onboarded 1,500+ members; helped scale the ecosystem for Korean Web3 startups and creators.
Korea/US Web3 Bridge Events: Produced a series of cultural and industry connector events, bringing together builders and leaders from both regions.
Explosion of K-Content (KSE LA) – Host: Led flagship panels with CJ ENM, Kakao Entertainment, and cultural industry leaders.
Marpple Corp – MOU & Partner: Advised on global brand positioning and Web3 market strategy.
Lambda256 – MOU: Developed co-op business models and strategy with Dunamu’s blockchain subsidiary.
Coloso – Web3 Course Advisor: Supported Web3-focused curriculum and creator education strategy.
Arbitrum – Creative Campaign Partner: Developed creative for major NFT and community-facing campaigns.
Optimism – We Love the Art Judge & Mentor: Supported artists in a prize pool program totaling over $3.6M.
MakersPlace – Women’s Month Judge: Panel judge for a curated Web3 art contest spotlighting women creators.
BeInCrypto – Partner: Led creative and artist relations for celebratory art campaign.
HXOUSE Labs LA – Winner: Recognized by Binance and HXOUSE, The Weeknd for Web3 creative leadership.
IP Strategist – NFT Collections: Founding advisor to multiple NFT projects with over 2.2M total NFTs minted.
Notable Speaker: Repeated speaker amplifying Korean creative and Web3 voices for NFT NYC and other media and podcasts.
National Medalist – Scholastic Art & Writing Awards (Educator): Recognized for excellence in art education.
Curriculum Author – UC A–G Approved Course: Created a graphic design course currently taught in accredited U.S. high schools.
Icon Art School – Program Director: Mentored students into Harvard, Yale, RISD, Brown, and more.
Education
UCLA - University of California, Los Angeles - Bachelors
ACCD - ArtCenter College of Design (unfinished)